This was a limited animation Music video project in Collaboration with the Danish band Oakenmouth for their song "The Cage". The song was about the cage that we are all in with our work and a larger cage of society and is a wake up call for all of us. Since the idea of waking up and breaking out are such central themes with the song, we decided to create a story around a family of either South Asian, Indian or African origin to highlight this because from my personal experience these people are the most caged up by long work hours and no family time and have one of them "wake up" to the grim realities of life.

Therefore we decided to have two distinct design languages for the two worlds of the Fantasy and the Reality. As we discussed about the story it became more and more evident that there should be some method by which the people should be controlled and kept complacent in the fantasy. But as for all forms of control it it only works when it comes from within the person and not without. Hence the "Happy pill" where people work in happiness factories and that they get paid in happy pills, only to run out and work more for more happy pills to continue their wishful existence.

This cycle breaks by accident to our leading character and he wakes up to the grim life sucking reality around him and once he realizes that decides to stop it to save his family.

The visual style of the film were inspired by the works of Andy Warhol, Salvador Dali, Fritz Lang, Film noir and the Expressionist movement in film. The Frowney monsters were inspired by African masks and folk tale characters.

The Film is Based in the Danish City of Aalborg and has some of the landmarks in it.